Business model
We aim to meet the market demands for high-quality flowers in the United States and Canada. We follow a Zero Risk/ Zero Investment approach from our clients leveraging Direct Store Delivery (DSD) and Scan Based Trading (SBT) business models. We take charge of every aspect of the operation so our clients can focus on what matters most, their customers.
Our Farms
In 2021, we started cultivating flowers on the outskirts of Bogota, Colombia. Our flower farm spans over 40 acres and boasts a diverse variety of flowers, including roses, chrysanthemums, alstroemerias, gypsophila, statice, sunflowers, and more. Allowing us to create stunning bouquets and provide a steady supply of flowers without any constraints from the supply chain.
Logistics
Our logistics department completes the planning process for flower allocation to each client, by analyzing sales reports, store ranking, and historical sales data, each location is assigned an optimal number of boxes that streamline the sales process while minimizing the discarded products and maximizing sales.
Assembly line
After each harvest, we classify our flowers, pack them, and ship them to our warehouse in Doral, Florida. Where each stem is inspected, bouquets are assembled and ready to go into the display boxes. Our state-of-the-art storage controls the temperature of the product to ensure its freshness and quality.
Delivery
After mapping each route, flowers are shipped across the country in temperature-controlled trucks to hub warehouses. Then they are picked up by our delivery specialists and delivered to each location. The setup process is seamless, requiring no involvement from staff members. Each delivery takes less than 10 minutes to set up and requires only 1.45 square feet of space.
Contact Us
Reach out! We are ready to answer any questions about our business model.
Call Us
+1 (954) 283 0706
Find Us
10450 NW 29th Ter.
Doral FL 33172
About Us
Our story starts in the garage of a family passionate about flowers and has a vast experience in the industry. The dream belongs to a young couple and their daughters, Juliana and Carolina, which from day one, established three fundamental pillars that, to this day, exemplify our Excellent quality, excellence in service, and filling customers’ lives with colorful flowers.
History
1987
2002
2005
2007
2010
2011
2014
2018
2019
2020
2021
2021
Coverage
Our products
Roses
Mixed Bouquets
Alstroemerias
Social Responsibility
We are a company rooted in principles, proud of our history, and confident our vision reflects our successful client relationships. Recognizing the valuable work our farm team puts in every day, we have built a community daycare near our farms and provide this service free of charge to parents in the community. Currently, we have 27 children in the program.
Our Team
We'll lead every step of the way
Felipe Bahamón
President and Founder
Roberto Reyes
Partner
Iñigo Giraldo
Chief Financial Office
Rafael Rincon
Technology Director
Roberto A. Reyes
Sales and Marketing Director
Juan Laverde
Growth Marketing Director
